CanTeen’s National Bandanna Day
Posted by admin on Mar 15, 2011 in Case Studies | 8 comments
Campaign: CanTeen’s National Bandanna Day – Raise awareness and funds for young people living with cancer.
A clear challenge was combating the public’s worn-out attitude towards October as ‘Cancer charity month’. Espresso organised a media campaign that engaged CanTeen members from each state and television presenter Natalie Gruzlewski as an ambassador for CanTeen.
The campaign resulted in CanTeen punching well above its weight in a saturated media market and securing broad coverage in print, online, radio and television media.
