Get CeNTred
Posted by admin on Mar 15, 2011 in Case Studies | 2 comments
Campaign: NT Tourism- Raise awareness about NT Tourism’s ‘Get CeNTred’ campaign.
The ‘Get CeNTred’ campaign aimed to remind people that everyone needs a break and to convince them that the NT is a perfect place to do so.
Espresso organised a creative campaign that tied in with the World Cup, sending out referees to red card stressed out office workers. Those lucky enough to be red carded went in to a draw to win a 5 star holiday in the Northern Territory.
The campaign received coverage in a wide range of mainstream media outlets, including mX, Sydney Morning Herald and the Today Show.
