Archive

Your social media hopes, dreams and aspirations

With so many ideas and theories on how to approach social media, sometimes it’s easy to pass over the decision that comes before “Facebook or Twitter?”. This is an easy mistake to make. I mean social media is free, right? Not like other services such as advertising or public relations. Many organisations realise that social media is an effective channel for amplifying their message through...
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Caution: Chocolate coma ahead

Yes, Easter is upon us and no one is more aware of this than the Espresso Communications team. We were greeted today with large chocolate eggs from our MD Corrie and since then more pieces of chocolate have being flying around the office than nerf gun bullets! Easter is obviously a time about more than just chocolate for some – and above all it’s a chance to spend a few days with the friends...
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The importance of a social media presence

One of our ‘Six Shots of Espresso’ is that “the media landscape is rapidly changing and we’re ahead of the curve.” We are all well aware of the rise of online access and the changes in the speed and ways people communicate, however I have only recently come to understand the true meaning of this implication. As part of our social media push, I have been going through Social Baker’s...
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From ink quills to the internet

Back in the Dark Ages when I first started in PR – the days when we ladies wore hoops and corsets and would blush at a gentleman’s flattery – traditional media was everything. We forged wonderful, deep and meaningful relationships with journalists. Whenever we could, we would spend our free time wining and dining them in salubrious restaurants with crisp white linen table cloths and...
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Defining Public Relations – Snoop Dogg Style

There has been a great deal of discussion over the years about how to best define Public Relations. It’s not the easiest discipline to explain, and in the spirit of this, we’ve run the Wikipedia definition through www.gizoogle.net to see how Snoop Dogg would describe it. I think we’ve hit the nail on the...
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