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PushStart – Media relations 1...

PushStart – Media relations 101 for startups When you think about startups, you think of companies like Google or Twitter, billion dollar IPOs and a team of coders typing furiously away into the night fuelled by Red Bull and a single vision. Unfortunately many budding companies don’t survive; a disappointing reality due to many factors. Perhaps the product or service was before its time,...
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PR 101: Don’t believe the hype

Champagne Fridays, yoga Tuesdays, 80s dress up, karaoke, roller-skating while eating sushi… “What do you do again?” “Isn’t it obvious? I’m in PR.” Well it’s now been a month that I’ve worked at Espresso Communications and what an eye-opener it’s been. After getting the internship offer from Corrie McLeod, I got ready to put all my academic PR skills to use. How quickly that...
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Rolling back to the 80s – The Espre...

Christmas parties always conjure up that slight feeling of trepidation. Even though you want to get glammed up and party with your friends in the industry, there will, at some stage during the proceedings, be some tedious Shop conversations; the inevitable warm, acid wine; and an empty dance floor for most of the evening, filled eventually by someone debuting 6 inch heels staggering onto it...
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PushStart – Media relations 1...
PushStart – Media relations 101 for startups When you think about...

Have an Espresso Christmas!
Seasons greetings from the Espresso Communications team. Wishing you a merry...

PR 101: Don’t believe the hype
Champagne Fridays, yoga Tuesdays, 80s dress up, karaoke, roller-skating while...

Rolling back to the 80s – The Espre...
Christmas parties always conjure up that slight feeling of trepidation. Even...

@espressocomms are officially awesome. Please RT

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R.E.S.P.E.C.T

Posted by Felicity on Oct 4, 2010 in Blog | 0 comments It’s apparent no matter what kind of PR you work in, the relationships you develop with journalists are key to your success. Services such as Twitter and Media Connect provide really good opportunities for PR practitioners to learn about the journalism sector and obtain feedback on the way we deliver services – even if much of this feedback is delivered critically. This critical approach...
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Felicity joins Espresso team – Week 1

Posted by Felicity on Oct 1, 2010 in Blog | 0 comments Talk about jumping straight in – my first week at Espresso wouldn’t be what you would call business as usual – but after a week here you begin to learn that there’s not much ‘usual’ about working at Espresso – which is why I think I’ve found my perfect fit. Week 1 consisted of the normal, 20 min induction, there’s the printer, here’s how the phone works, this is our filing...
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