Taming the Social Media Beast

Posted by Felicity on Apr 20, 2011 in Blog | 0 comments Recently, there has been a lot of talk amongst the media and our clients about the changing role of PR. A lot of this stems from the rise of social media and the role that this can and will play in media and marketing campaigns. The beast that is Facebook and Twitter can be hit and miss not only for an organisation’s campaigns but personal profiles too. Think of your own Facebook page....
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ExactTarget Announces New Integration with Microsoft Dynamics CRM to Power Targeted Interactive Marketing Campaigns

Posted by Felicity on Feb 1, 2011 in Media Announcements | 0 comments ExactTarget, a global email marketing and interactive marketing provider, announced a new integrated solution today, giving organisations the ability to power targeted interactive marketing campaigns directly from Microsoft Dynamics CRM Online, the cloud version of the new Microsoft Dynamics CRM 2011 release. Coinciding with the global launch of Microsoft Dynamics CRM Online, the integration...
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Consumer Expectations for Real-Time Interactions Require Brands to Rethink Online Marketing

Posted by Felicity on Nov 5, 2010 in Media Announcements | 0 comments Global email marketing and interactive marketing provider ExactTarget released a new executive briefing today that finds data has replaced creative as the foundational element of effective interactive marketing.  Driven by the explosive growth of Twitter, Facebook, email and mobile adoption, real-time interactions between brands and consumers require marketers first develop an understanding of...
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