The Business of Games

Posted by Grace on Mar 28, 2011 in Blog | 0 comments     Playing games is a vital part of our everyday lives.  Naturally, this is not a huge surprise for those working in the interactive entertainment space but to many others, games – whether it’s played physically or with technology – are still left in the realm of children and teenage boys.   But in reality, this couldn’t be further from the truth.  And thanks to the...
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Grow up Australia’s Aaron checks out the dark side

Posted by Felicity on Mar 8, 2011 in Blog | 12 comments We have a new intern. His name his Aaron Percival and you may recognise him from such ventures as ‘Grow Up Australia’. Grow Up Australia is a group that was spearheaded by Aaron and a couple of colleagues to better represent the voice of gamers in the ongoing (and some would argue, torturous) debate about the need for a better video game classification system in Australia. Given our work with...
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Video Games Industry Disappointed by R18 Classification Delay

Posted by Felicity on Dec 10, 2010 in Media Announcements | 0 comments A decision to introduce an R18+ classification for video games has been postponed today following a Standing Committee of Attorneys General (SCAG) today. Ron Curry, CEO of the iGEA, says, “It’s disappointing to hear that an adult rating for video games will be delayed once again despite mass support from the Australian community, whether it is from adult gamers who want the right to play...
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Parents Master the Controls: Games Industry Launches Video Series

Posted by Felicity on Dec 10, 2010 in Media Announcements | 0 comments The Interactive Games & Entertainment Association (iGEA) has today released a series of ‘How to set-up Parental Controls’ videos to help parents manage healthy video gaming habits for their children. The videos, hosted by iGEA ambassador and ABC sports presenter Stephanie Brantz, provide step-by-step instructions to show parents how to activate parental control features on popular...
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IGEA New Zealand 2010

Posted by admin on Nov 8, 2010 in Case Studies | Comments Off The Interactive Games & Entertainment Association (iGEA) is an industry association representing Australian and New Zealand companies in the computer and video game industry.  Its members publish, market and/or distribute interactive games and entertainment content. Espresso worked closely with the iGEA to launch Interactive New Zealand 2010 (INZ10), a research report undertaken by Dr...
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IGEA AUSTRALIA 2009

Posted by admin on Nov 8, 2010 in Case Studies | Comments Off Campaign: The Interactive Entertainment Association launch of Interactive Australia 09 – a national research report into the video and computer games industry Background: As part of an ongoing engagement with IEAA, Espresso Communications was appointed to manage the Interactive Australia 2009 research launch. The IEAA is Australia’s national industry association actively representing...
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