ExactTarget Announces New Integration with Microsoft Dynamics CRM to Power Targeted Interactive Marketing Campaigns

ExactTarget, a global email marketing and interactive marketing provider, announced a new integrated solution today, giving organisations the ability to power targeted interactive marketing campaigns directly from Microsoft Dynamics CRM Online, the cloud version of the new Microsoft Dynamics CRM 2011 release. Coinciding with the global launch of Microsoft Dynamics CRM Online, the integration...
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Online Listening a Top Concern for Marketers

Despite the growing importance of social media to Australian marketers, companies are struggling to track online conversations according to the Future of Content research. The study commissioned by Meltwater Group, a leading business intelligence company, found 37 per cent of Australian marketers are challenged by the lack of adequate online monitoring tools. Despite 80 per cent of Australian...
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