Online Listening a Top Concern for Marketers

Posted by Felicity on Dec 10, 2010 in Media Announcements | 0 comments Despite the growing importance of social media to Australian marketers, companies are struggling to track online conversations according to the Future of Content research. The study commissioned by Meltwater Group, a leading business intelligence company, found 37 per cent of Australian marketers are challenged by the lack of adequate online monitoring tools. Despite 80 per cent of Australian...
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