AFL and NRL teams cause a (Meltwater) Buzz on social media

Posted by Felicity on Sep 30, 2011 in Media Announcements | 6 comments With sports fans in a frenzy as the AFL and NRL Grand Finals draw near, Meltwater Group used its social media monitoring tool to track which of the footy teams were being talked about most online. While the current odds for the AFL Grand Final put Collingwood only slightly ahead of Geelong, social media tells another story.  According to  Meltwater Buzz, Collingwood has received 70 per...
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Social Media: Evvvvveeeeryone’s watching to see what you will do

Posted by Aaron on Sep 19, 2011 in Blog | 3 comments Social Media ‘experts’ have been talking about how businesses need to get on board with social media for what seems like forever now, and certainly it’s hard to dispute that its now expected that many businesses have a Facebook page and/or twitter account. You Disappointment Me Almost every other day you can find a prominent article critiquing a company’s use of social media to deal with...
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Twittaaaaaarrrrrrr

Posted by Aaron on Aug 11, 2011 in Blog | 17 comments Yesterday an act of near mutiny was orchestrated at Espresso Communications. A few of the Espresso Crew banded together in a dimly lit corner of the Internet to make plans. By those few it was decided that Espresso Communications was in need of a company twitter account. Previously, Espresso Communications had had a voice through our MD’s account, which made complete sense when Espresso was...
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Taming the Social Media Beast

Posted by Felicity on Apr 20, 2011 in Blog | 0 comments Recently, there has been a lot of talk amongst the media and our clients about the changing role of PR. A lot of this stems from the rise of social media and the role that this can and will play in media and marketing campaigns. The beast that is Facebook and Twitter can be hit and miss not only for an organisation’s campaigns but personal profiles too. Think of your own Facebook page....
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Facebook courts controversy again by passing on addresses and phone numbers

Posted by Felicity on Jan 13, 2011 in Media Announcements | 0 comments Social networking juggernaut Facebook has again plunged itself into privacy controversy by announcing to developers that users’ names and mobile phone numbers will now be accessible programmatically. Paul Ducklin, Head of Tehcnology, Asia Pacific at Sophos, explains: “This change isn’t as drastic as it might first appear, because users will need to give permission for...
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Online Listening a Top Concern for Marketers

Posted by Felicity on Dec 10, 2010 in Media Announcements | 0 comments Despite the growing importance of social media to Australian marketers, companies are struggling to track online conversations according to the Future of Content research. The study commissioned by Meltwater Group, a leading business intelligence company, found 37 per cent of Australian marketers are challenged by the lack of adequate online monitoring tools. Despite 80 per cent of Australian...
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Facebook announces revamp of user profiles – Sophos asks if it’s bigger? Better? Safer?

Posted by Felicity on Dec 7, 2010 in Media Announcements | 0 comments Facebook today announced its New Profile, designed to help users share their experiences, discover common interests and highlight meaningful relationships.  The service will be rolled out across Facebook’s 500 million accounts over the coming months.   According to a Facebook blog, the new feature encourages users to, “Give a more complete picture of how you spend your time, including your...
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Roadblock or Change Consultants?

Posted by Felicity on Nov 25, 2010 in Blog | 1 comment Within our industry, there is a lot of discussion about the way media is changing.  In the last five years, the audience focus has shifted from traditional media to online news sites, blogs and now, twitter. While media outlets appear to have adapted to the modern ‘news cycle’ and demand for real-time information, the PR industry is increasingly faced with complaints from journalists that we...
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From Mad Men to Maverick Women

Posted by Corrie on Nov 14, 2010 in Blog | 0 comments These were my introductory comments as Chair of the Her-Story day of the Sydney Bloggers Festival  It seems fitting in the Her Story stream to find an opportunity to bring up Mad Men, and of course the dashing Don Draper. In the delightfully stylized Madison Avenue of 1960s, Don Draper creative head of the fictional advertising agency Sterling Cooper, has the vision to liberate Peggy Olson from...
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Too Much Tweet?

Posted by Corrie on Nov 9, 2010 in Blog | 0 comments It’s pretty much an expectation of Espresso’s consultants to have active Twitter accounts. Personally, I also use Facebook in a quasi work environment. I have clients, journalist friends and fellow PR peeps on there. Pretty much those that I’m happy to share my more private public self with. In recent years, communication channels have been awash with discussions featuring all the social...
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